Alyssa_Ch8

Creative Strategy and Tactics

Creative strategies determine what the advertising message will say or communicate and creative tactics determine how the message strategy will be executed. This is a very important part of advertising because it determines if it will be effective or not. In this chapter we focus on many strategies including the creative process and tactics companies have to go through. Also, the challenges they might face.

I chose this article because it talks about some of the steps to take while creating a creative strategy.
https://thefinancialbrand.com/27428/writing-effective-creative-briefs/