Ne-Yo Endorses Malibu Red

   

 I think that Malibu using Ne-Yo to promote their new drink Malibu Red (2012-2013) was very strategic. With His Red album being released November 6th, 2011 it mad perfect sense for the two to team up. His album had already been building up a great amount of buzz and anticipation from fans and critics alike. Malibu was able to use his buzz to get their brand widely and quickly noticed. Ne-Yo used many platforms to promote the new drink including radio interviews, ads, commercials, music videos and social media.