Madelyne_Ch. 4

This is a link to the Consumer Behavior of the New York Times. This is a very useful resource for staying up to date for news in regards to consumer behavior. A lot of the focus currently with consumer behavior is the election and the election outcome. One of the top articles is about how marketers are rethinking how to study consumers after the surprise of the election.


https://www.nytimes.com/topic/subject/consumer-behavior