Michelle_Ch5

Word of Mouth Marketing

The basis of word of mouth is that it communication that is coming directly from the consumer about the brand or products. This is part of a personal channel because many people will talk to their family and friends about a certain product and it will get people thinking about it.

The article I found was talking about how word of mouth was the original social media, which I have to agree with. Word of mouth is something that people can get directly from their peers, whom they trust and value their opinion. 

"92% of consumers believe recommendations from friends and family over all forms of advertising"

This statistic shows how important word of mouth can be and why marketers should take advantage of it. The article also discussed how long word of mouth has been around and how it can still be vital to todays marketers. Marketers are more interested in collecting than they are in connecting with their audience. 

http://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/2/#7cd9138954a9