Monica_Chp5

Viral Marketing

Viral marketing is the act of propagating marketing-relevant messages through the help of individual consumers. Three major factors that affect the success of a viral marketing program are message characteristics, individual sender or receiver characteristics, and social network characteristics. Viral marketing gets a lot of help from consumers who share content through social media and word of mouth. I found an article that lists out the top viral campaigns of 2016. Some are commercials, some are sweepstakes, and some are apps for your smartphone.

https://smallbiztrends.com/2016/12/best-viral-campaigns-of-2016.html