Sydney_Chp3

What's so special about Ads?

In Chapter 3, the chapter is primarily about ads, its strategies, the different type of media outlets, the agencies and etc. I decided to talk about, "What's so special about Ads," anyways. Why are they important and critical in marketing.

http://www.huffingtonpost.com/advertising-week/the-importance-of-the-sup_b_14272140.html

This article states why ads are so important, especially during the Super Bowl. It says that though you can engage an audience by a TV ad, it is much better and more creative to advertise on social media, which that to me is a given. 

A quote: 

"For brands investing in game-time television ads, calling users to interact on social media networks like Twitter, Facebook, Snapchat, and Instagram can be a strong way to enhance brand awareness and top-of-mind recall."

The article also states that a search engine for ads during the game is vital to replay ads and to find other information regarding the game. 

However, the article says that they are still questions when regarding ad making for the Super Bowl and what makes the viewer that much engaged. 

A quote:

"These are questions advertisers are still struggling to answer, but two facts are clear: 

1) The cost of online visibility across these digital channels pales in comparison to the cost of the Super Bowl television spots they can help support.

2) These channels can be credited with driving impressions, website visits, video views, social interactions, and other user engagements that stand to positively impact brands down the line."