Brynn_Chp3

Digital versus Interactive

Digital marketing is the use of a digital platform while interactive is simply interactivity between an entity and a target audience. Digital and interactive marketing has been clumped together likely because of social sites that are both digital and very interactive. Many people have learned to associate interactivity with strictly digital interactivity but in all actuality, interactive marketing is very diverse it includes radio call-ins, tv personalities calling people to the show among many others. People often consider digital and interactive the same.

"Conversations aren’t digital. They might be had over a digital medium, but conversations are interactions. And interactive brands are brands that don’t simply push their marketing message out to the masses. They have conversations, they have a give and take, they interact. Interactive brands are the ones who will make meaning through these interactions." 

https://www.quora.com/What-is-difference-between-a-digital-and-interactive-agency

http://www.accendodigital.com/2011/09/digital-versus-interactive-marketing-media/