Christine_Ch4

Chapter 4 mentions classical conditioning and how we can manipulate the mind to associate things to a certain reaction and/or recognition. I have noticed that a lot of companies use classical conditioning, especially in marketing. Well known companies like Macy's or Apple have well established their brand. For example, Macy's doesn't have to have display the name of the company instead they can just put a red star. Everyone associates the red star with Macy's. Or in stores the way things are set up plays in how we feel and in turn how we buy. Apple does this very well. Everything about them represents their slogan "think different" well.

https://www.linkedin.com/pulse/20141020203921-37498977-classical-conditioning-in-marketing