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Post Purchase Evaluation

"The consumer decision process does not end with the purchase." After a product is bought, the consumer is either satisfied or dissatisfied. This is important since it affects whether the product will be purchased again in the future, whether it's from the same customer or their friends. The product must reach expectations and leave them happy about their purchase with no regrets. This helps grow loyalty and encourages word of mouth for the product.

The link explains what you can do to encourage satisfaction and increase future purchases, overall making the consumer happy.  This includes thank you notes, surveys, and recommendations with discounts for the future.

https://mainpath.com/how-to-retain-more-customers-through-post-purchase-engagement/