Allex_Chp3

Brand Managing

In chapter 3, the book talks about the role and responsibilites of a brand manager. They're in charge of the total management of the brand which includes planning, budgeting, sales, and profit performance. Also, an assistant brand manager is responsible for the planning, implementation, and control of the marketing program. The brand manager works closely with outside advertising agencies and other marketing communications specialists as they come up with the promotional program for a company/product.

The article I have linked lists the "Seven Rules of Brand Management." One of my favorites is titled "Consumers don't care what marketers say." It talks about how the most successful brands stay silent and they don't try to push their message past mass media. It says that consumers want to hear about the product from an artisan and that you should let the creators closest to the product promote it. I think this is interesting because it sounds similar to fashion bloggers and how they sell a companies products to consumers because their reach is closer to the average consumer.

https://www.brandingstrategyinsider.com/2015/07/rules-brand-management.html#.WIl66LGZP-Y