Cinthya_Ch4

 Environmental Factors Affecting Consumer Behavior

In chapter 4 consumer behavior is defined as the process and activities people engage in when searching for, selecting, purchasing,using evaluating, and disposing of products and services so as to satisfy their needs and desires. Marketers success depends on how well they understand consumer products. They must know the specific needs and how products are translated to consumers. There are many factors that influence consumer purchasing habits such as external factors. Marketers must take in account, culture, social class, personal, and physiological factors. 

The link below is a slide show going into depth about each external factor. 

http://www.slideshare.net/kengeco/4-major-factors-influencing-consumer-behaviour