SCM 205 - Spring 17
Principles of Strategic Communication
Tuesday, May 9, 2017
Jilda_Ch21
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Advertising and Children A controversial topic advertisers have to deal with is the issue of advertising to children. Children are exposed...
Tuesday, April 25, 2017
Alexis Lee ch. 22
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Google has had plenty of issues when it comes to their new attempts to filter search results, so that we don't see fake news or content ...
MaeghanE_Chp22
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Public Relations https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#681d68e62a2c...
Sydney W_22
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http://philadelphia.cbslocal.com/2017/04/24/pinterest-looks-to-reinvent-itself-with-new-advertising-campaign/ Pinterest is looking to rein...
Monday, April 24, 2017
Katelyn_Chp?
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I'm at a golf tournament and I don't have the ebook to read chapter 22 but I found these cool interactive advertising campaigns so h...
Megan_Ch22
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Personal Selling Personal Selling is selling through person-to-person communications process. It is affected by increased emphasis on cust...
Kendra_Ch22
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Relationship Marketing Rather than focusing on a short-term sale, the sales rep tries to establish a long-term bond with the customers. Th...
Tuesday, April 18, 2017
Michelle_Ch21
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4 Ways Advertisers Get Us and Keep Us We are bombarded with advertisements every single day and have become susceptible to purchasing u...
Brynn_Chp21
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10 Racist Ads Whether international or domestic, national or local, brands and agencies continue to put out material in print, television...
Molly_chp21
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Advertising and promotion ethics This chapter focuses on ethics used in advertising. Ethic issues can be damaging to a company and is som...
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