Tuesday, April 18, 2017

Michelle_Ch21

4 Ways Advertisers Get Us and Keep Us

We are bombarded with advertisements every single day and have become susceptible to purchasing useless objects. How are advertisers able to make us buy things that we don't need? The article I found has a video that discusses the 4 ways advertisers are able to get to us. 
  • Empowerment ads
  • "Aww" Moment ads
  • The celebrity ads
  • The "welcome to the club" ads
Somehow advertisers are able to show us David Beckham in a pair of tennis shoes and suddenly we are purchasing the same pair even though we have 4 more pairs in our closet. Some consider advertising to be manipulative while others use our emotions to their advantage. 

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