Jilda_Ch21

Advertising and Children

A controversial topic advertisers have to deal with is the issue of advertising to children. Children are exposed to thousands of ads a year and by influencing them it influences their direct purchases as well as their influence over other family members. Critics argue that children are vulnerable and they don't have the knowledge to understand and evaluate the ads.

http://pediatrics.aappublications.org/content/118/6/2563