Monica_Chp18

Recognition Tests  **at softball games**

A recognition test is a posttest, and is one of the most common for print ads. This determines whether consumers and readers remember a an advertisement or not, which shows the effectiveness of and ad. The book talks a lot about the Starch Ad Readership Report. It has existed for over 85 years and lets the advertiser asses the impact of an ad in a magazine. Below is the link to the Starch Ad Research Report website.

http://www.starchresearch.com/services.html