Megan_Chp8

Creative Teams

http://www.innovationmanagement.se/imtool-articles/10-rules-for-creative-teams/

Creative teams have a challenging job because every marketing situation is different and each campaign or advertisement may require a different creative approach. This article gives 10 rules for creative teams. The ones that I like the most are diversity and reward the team not just an individual. For diversity the example it uses is someone needs a creative teams for desserts. They aren't going to bring an expert on just chocolate cake for this, they'll bring in experts for ice-cream, candy, and cookies, etc. The whole team needs to be rewarded so that way they will be more motivated to work as a team.