Monica_Chp1

Personal Selling

Personal selling is the final element of an organization's promotional mix. It is a form of person-to-person communication in which a seller attempts to assist and/or persuade prospective buyers to purchase the company's product or service or to act on an idea. Personal selling can be found everywhere. Door-to-door services such as Girl Scouts selling cookies or salespeople selling AT&T Internet service are examples of personal selling. Other examples include perfume salespeople at the mall who try to get customers to sample the perfume in order to buy it. In an article explaining 8 tips to improve personal selling, they use people working at farmer's market booths as an example. There are a lot of cool and easy tips in this article that start with the seller's attitude and personality. A big tip to being a great salesperson is to show that you care about the customer you are selling to rather than selling them an item just to make the sale. Here is the link to the article:

http://gredio.com/blog/8-tips-to-improve-your-personal-selling/#.WIAzz7YrK1t