Jilda_Ch2

 A Position Strategy

http://cultbranding.com/ceo/create-strong-brand-positioning-strategy/

Ch 2 mentions developing a positioning strategy. After figuring out the target demographic of the product, the next step would be to create a brand positioning. The ultimate goal is for the statement to create a distinct impression in the consumer's mind to help and distinguish the product from the competition but also encompass the product or company's value. There are so many factors that have to be taken into consideration and I chose this article because it talks about how to create a good brand positioning statement following a 7-step process.