Brynn_Chp2

Page 47 of chapter two talks about target marketing identification which "isolates consumers based on lifestyles, needs and the like." The book uses the example of beers and the way the market to specific groups which I recently have seen a lot of on television recently. One commercial I have seen a lot of is Miller high life which is marketed as "the champagne of beers." This is a really great example of target marketing because it is very obvious they are marketing it as "a high-end beer." Thus marketing to people who live fancy, sophisticated lifestyles. Miller high life is specifically identifying their target market as those who wish to be sophisticated and fancy and to those who are. The link below is to the Miller website which actually explains and identifies their target market and goals directly.

 High End Market Identification