Chloey_Chp.1

Product placement is when manufacturers of goods or providers of a service gain exposure for they products by paying them to be featured in movies and television programs. A great example of product placement is Back to the Future. In back to the future you see the main character Marty drink from pepsi, sport a new pair of nike self lacing shoes, read from a USA Today newspaper and stop by a Texaco. Without even realizing it you're being exposed as a view to a form of marketing tactic. Product placement can also have benefits even after a film is complete, for example even years after the filming and completetion of Back to the future pepsi sought out to reel in fans by releasing a limited time pepsi bottle in a futuristic pneumatic tube as shown in the back to future movie when Marty goes to the future. So on October 21st 2015 as shown in the movie they released the 6,500 of the bottles selling them for $20.15 a bottle. Even the pricing is drawn from the movie. So there you have it, that is a little bit of product placement for you.

here is a link to an article written by USA Today I used for most of my additional pepsi information that talks even more about the product placement between pepsi and back to the future.

http://www.usatoday.com/story/money/2015/10/05/pepsi-perfect-back-to-the-future/73224922/