MeganS_Chp1

What is Integrated Marketing?

http://www.marketing-schools.org/types-of-marketing/integrated-marketing.html

This article describes what integrated marketing is by using the example of the Apple computer brand. Their company is promoting products that are smarter and faster than any other product. All of their products come in clean and crisp white boxes. Their stores are white, clean, and simple. By branding their products as elite and futuristic they are able to charge more for their product than their competitors. This article points out that integrated marketing should be the strategy that companies use who want to reach out to a specific audience, advertise to consumers and other businesses, and if they're wanting to advertise across multiple medias. The article then goes on to list careers that are available in this field.