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Benefits of Direct Marketing



What is direct marketing? It is a form of advertisement through direct mail, catalogs, Tv ads, telemarketing, print media, and the internet. It encourages consumers to purchase directly from the manufacturer. Many companies have databases that contain customers names, mail, email addresses, geographic, demographics and psychographics information. They also track  media preferences, purchase patterns, and other customer characteristics to target specific ads to customers. Direct marketing is important because it targets ideal customers. Marketers can connect with customers and build personal relationships. It also allows businesses to test new markets and review sales results.  Not only does it benefit the customers it also helps business target their intended market. Examples of companies that use direct marketing are Nordstrom,Kohl's, GEICO direct, and Bank of America.



 https://www.business.qld.gov.au/business/running/marketing/direct-marketing/using-direct-marketing/benefits-direct-marketing