Stephanie_Chp.15

Using YouTube to Market

YouTube has dramatically grown its platform and users. The amount of content is crazily diverse and active. YouTube is a trend do to it not requiring a large amount of time to watch a quick clip. Things becoming viral is a great tool for marketing since it is a free way to get a lot of exposure. Options include posting a commercial, a product, using a celebrity YouTuber and sponsoring them, or placing an ad in front of a video.



This link shows examples of the top viewed ads in the past year and how many views they have received, showing how great of an effect it has.

http://www.businessinsider.com/most-viewed-commercials-on-youtube-2016-12/#4-samsung-mobile-galaxy-s7-and-s7-edge-official-introduction-46-million-views-7