Stephanie_Chp.7

An issue advertisers come across is clutter. There are so many advertisements and companies fighting for the spotlight, it's hard to keep the consumers' attention and interest. The advertisement has to be creative and stand out to be remembered after being exposed to so many things.

I found some tips to break through this clutter. The ad must be clear and easy to understand the message. Suggestions of guerilla marketing and live promotions are also made so you are physically interacting with the consumers. Going viral is also a way to get new people's attention and remaining memorable.

"91% of marketing professionals felt that they could 'save money and better impact consumers by being more innovative about the media they use'"

http://marketing-made-simple.com/articles/promotional-clutter.htm