Katelyn_Chp6

Verbal vs. Visual Messages

Visual vs. Verbal Communication: Why Packaging is So Essential to Brand-Building

In chapter six, verbal versus visual messages was an interesting topic. When I was looking for an article, I came across one that emphasized the importance of packaging. Product packaging is something that I'm interested in for my career, so this article was perfect. The article gives a few examples of good visual packaging that is recognizable as an established brand.

"People are visual. Strong visual design assets have a way of sticking more than verbal communication. That’s why packaging has the power to sell consumers right at the retail shelf."