Kendra_Chp6

Celebrity Endorsements

Marketers think a popular celebrity will influence consumers feelings, attitudes, and purchase behavior. They also believe that celebrities can enhance the target audience's perceptions of the product in terms of image and/or performance.

This is a link to 10 of the most successful celebrity endorsements of all time
http://www.therichest.com/rich-list/most-influential/10-of-the-most-successful-celeb-endorsements-of-all-time/