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Focus Groups

Under qualitative research input, focus groups are "a research method whereby consumers (usually 10 to 12 people) from the target market are led through a discussion regarding a particular topic." Companies utilize focus groups to gain insights into consumer trends to improve their product for industry clients. It is a more direct form of feedback.

FocusGroup.com is a site which allows people to easily volunteer for various focus groups within their area. Some of these groups are paid. You must be eligible to apply. The closest available focus group to Columbia is in St. Louis.