Christine_ Ch8

In Chapter 8 it mentions product positioning and how important it is. Advertisers need to know where to put their products and how. From the website I learned how key components to product positioning is customer needs, competitive pressures, and key messages.

http://smallbusiness.chron.com/importance-product-positioning-marketing-plan-24275.html

https://www.youtube.com/watch?v=CAckx0aPf-k