Kaitlyn_Chp21

Advertising and Children

Advertising to children can be extremely influential. Children themselves can't purchase products but they can convince other family members to. The Council of Better Business Bureau's Children's Advertising Review Unit helps to manage what types of appeals children can see.
The book says that children between the ages of 6-12 spend around 7.4 hours a week online. Children 2-7 are exposed to around 13,904 ads a year. 30,155 for 8-12 and 28,655 for 13-17.

Here is a recent example of companies trying to get around advertising to children:
https://www.nbr.co.nz/article/six-brands-target-children-hidden-junk-food-advertising-digital-media-prof-ck-201930