Kaitlyn_Chp20

Advertising Substantiation

The FTC started the advertising substantiation program in 1971, requiring advertisers to have documentation supporting their claims. Claims like: safety, performance, efficacy, quality, or comparative price. This helps consumers to make rational and informed decisions.

Some recent advertisement claims:

No Man's Sky
http://www.polygon.com/2016/9/28/13093588/no-mans-sky-advertising-standards-authority-false-advertising

https://www.forbes.com/sites/kevinmurnane/2016/11/30/no-mans-sky-cleared-of-false-advertising-claims/#4be152c33ceb

SeaWorld
https://www.thestreet.com/story/13974788/1/seaworld-faces-consumer-suit-over-false-advertising.html