Alexa_Ch21

Chapter 21 discusses how advertising encourages materialism. I find this to be true throughout all age groups and income levels, just on different levels. A car advertisement would appeal materialistically to an adult whereas a toy or video game advertisement would appeal to a child. This tactic is effective, but it has adverse societal effects. 

The article below is an overview of the negative effects on families caused by the materialism that advertising encourages.

http://sites.psu.edu/jcatenarcl/2016/03/03/advertisings-effect-on-materialism/