Molly_chp12

One of the main ideas that I feel is important to know is campaign tracking. When you track a campaign you want to know how well your campaign is doing. A method that the book suggested was having people call a day after the ad campaign, and tell them what they thought. When adverters get that feedback they can make adjustments if needed.
The article that I choose goes into more depth of how you can track marketing efforts.
https://www.thebalance.com/how-to-track-marketing-efforts-2295730