Stephanie_Ch. *

Major Selling Idea

This is the claim you make about your product that you feel is the strongest and the one that will sell it. It is what drives your campaign and advertisements and should be the focus.

https://blog.hubspot.com/blog/tabid/6307/bid/32763/The-10-Greatest-Marketing-Campaigns-of-All-Time.aspx#sm.000004w5jjvymceg3x0c2zb5k93dm

I chose this article because all these campaign examples have a "big idea" that makes the product and company successful. They are effective because of their boldness, creativity, and consistency. They establish what their pitch is and make it memorable.