Advocacy Advertising
In chapter nine the book tells us the importance of using advocacy advertising for a cause. Advocacy advertising is a form of advertising that grabs people's attention depending on what they believe, and their values. They way that this form of adverting can not work very well is if it comes of as self serving. For example if a business only cares about an issue if it is relevant at the time. The advertisement that made me actually want to volunteer. https://youtu.be/9gspElv1yvc
I was in 5th grade when I saw this ad, and it made me feel so bad for these animals. The music and their sad faces made me feel bad. I think this is a strong example of advocacy advertising, because I even considered being a vet when I saw this ad.
This article shows just a few examples of advocacy advertising.
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