Katelyn_Ch9

User-Generated Content

10 User Generated Content Campaigns That Actually Worked

"Ads created by consumers rather than by the company and/or its agency."

An example of this would be Glossier. Founder and CEO Emily Weiss branded this line of skincare and make up specifically for social media. From the product itself to the packaging it comes in, each piece is so aesthetically pleasing that consumers can't help but post a photo of their purchase online.