Alyssa_Ch9

Advertising Execution: Humor

Creative Execution is the way an advertising appeal is presented. Humor can be used as a type of advertising appeal but also a technique to showcase other appeals. For example it can be used along other appeals to make them more audience friendly. Humorous executions are particularly well for radio and T.V , although some print ads attempt to use this style.

http://www.webdesignerdepot.com/2009/11/40-seriously-funny-print-ads/